Pierre Séguin Rotating Header Image Photographed by Pierre Séguin
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Experience

The following is a summary of my professional experience.

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PROFESSIONAL EXPERIENCE

Mindblossom (Isobar)

Toronto, ON, Canada

Senior Requirements Architect (2009 – Present)

Senior strategic counsel and business requirements lead on digital campaigns for Corby Distilleries, RONA, Yum! Restaurants, Aon and Magna Entertainment.

  • Captured and articulated integrated digital and out-of-home campaign for Absolut Vodka’s In An Absolut World microsite and live cam bottles in Montreal, Toronto and Vancouver
  • Developed requirements for Facebook application for Taco Bell / KFC / Pizza Hut

SGCI Communications

Sackville, NB Canada

Director, New Media and Account Director (2009)

  • Leadership of SGCI’s new media and technology capabilities including, digital, database, direct and social media channels
  • Account Director on key accounts including SABIAN Cymbals and Enbridge Gas New Brunswick B2B initiatives
  • Active member of senior leadership team

Atrinsic

Dieppe, New Brunswick, Canada

Director of Operations, Moncton (2008)

  • Overall responsibility for 70+ employee Canadian operation, reporting to New York, NY headquarters
  • Accountable for excellence in technology, data center, creative, billing and customer service for recently merged web and mobile marketing company
  • Established formal HR and project management practices
  • Optimized project control and communication protocols

The Marketing Store

Toronto, Ontario, Canada

Program Director, Nissan Customer Activation Marketing Programs (2005 – 2008)

  • Managed Nissan’s Parts & Service conquest, recapture and POP programs for North America
  • Led cross-functional team of over twenty professionals to provide segmented direct mail, POP, online and email marketing on behalf of over 1,300 Nissan and Infiniti dealers
  • Oversight of dealer enrollment and support systems that include B2B websites and a call centre
  • Accountable for program management, client service team leadership, strategic development

Director, Project Management (2003 – 2005)

  • Recruited, managed and motivated dynamic team of PMs, developers and QA specialists
  • Led project management and technology development for Nissan North America’s Parts & Service marketing programs, including design and development of dealer enrollment websites
  • Conceived and implemented project management support technologies, using SharePoint, Microsoft Project Server, FileMaker and others
  • Established internal resource and project management processes
  • Developed and implemented quality assurance best practices for Nissan programs

TFO / TVOntario

Toronto, Ontario, Canada

Senior Project Manager (2001 – 2003)

  • Managed development of new, fully dynamic tfo.org web site and other new media initiatives
  • Developed workflow methodology for newly-formed TFO interactive department
  • Provided technical direction of tfo.org web site
  • Designed proprietary PHP/MySQL web server content management application

MacLaren McCann Canada – MMI

Toronto, Ontario, Canada

Information Systems Manager (2000 – 2001)

  • Established Information Systems group and set corporate IS strategy for Canada’s largest interactive advertising agency
  • Led design and development team providing project management, resource management, time collection, workflow, quality assurance and reporting systems for MacLaren McCann Interactive
  • Participated in agency-wide committee to evaluate and acquire digital asset management and professional service automation systems
  • Engaged in divisional management committee
  • Constructed database for General Motors product specifications to enable rapid web deployment
  • Implemented MacLaren McCann’s first digital asset management system

Production Manager (1997 – 2000)

  • Responsible for over 100 simultaneous interactive media jobs including award-winning projects for General Motors of Canada, RBC Royal Bank, Southam, McNeil Consumer Healthcare and Rogers Communications
  • Established and managed department of 20 employees, including project managers, producers, production assistants and proofreaders
  • Designed and documented processes and procedures as MMI division (formerly Initiative Interactive) grew from 10 to 120 employees
  • Developed best practices for project management

Extreme Media

London, Ontario, Canada

Co-Owner (1996-1997)

  • Founding partner and manager of interactive multimedia company
  • Strategized, designed and developed web sites, CD-ROMs, animations and 3D designs for local and national clients including the London Transit Commission, Yellow Pages Group (formerly Tele-Direct) and Cara Operations Limited